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Target

Mission:

Create a responsive destination site for leading Australian retailer Target's Greatest Toy Sale on Earth. Allow 1,000+ SKUs to be presented, closely replicating the printed 96 page catalogue version.
Additionally allow members of Target's loyalty programme to preview content before the sale officially starts and prepare wish lists.

Concept:


Working with Melbourne's AJF Partnership, a templated solution was paramount to ensure a straightforward and rapid deployment.
This allowed a responsive solution to be built swiftly, as well as including the necessary CRM and shopping cart integration, together with the preview and wishlist feature.

Result:

Targets were exceeded for both registration and wishlist generation, as well as conversion to sales. Online sales saw a 200% YoY increase.