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MK 360

Mission

Following their successful Jet Set Experience fashion show, Michael Kors and partner JWT Shanghai, wanted to offer fans an immersive way to relive the highlights from much a huge event.

Concept

With mobile the first screen that people now turn to, this platform was chosen as the best channel to provide this opportunity.

The show was captured in full 360˚, making mobile the perfect way for users to enjoy this content.

Fans are able to download native apps of the event and then use the gyroscopic feature of their device to enjoy the best seats in the house, from every angle.

Results

Coming soon