Slide background

Rémy Martin

Mission:

How do consumers tell a fine, authentic cognac from increasingly sophisticated fake bottles?


Concept:


By incorporating an NFC chip in the cap of premium cognac bottles of Rémy Martin, consumers armed with the associated Android app, are able to validate that it is a genuine and unopened bottle of the Cognac Fine Champagne.

Partnering with Selinko, the app also reveals the batch and bottle date, giving the consumer the confidence that they have an authentic bottle of Rémy Martin in front of them.

Should the bottle have been opening, a warning will be given together with the location and date of the initial opening.

Result:


The programme is being piloted in China, prior to a wider rollout.