Agribusiness player CP Feed uses WeChat to engage with farmers across China

With a target of better engaging their customer base, CP Feed have taken advantage of the WeChat Now platform, to drive engagement.

WeChat has become a key consumption channel, both for the traditional and younger generation of farmers in China.

Mobile Now’s WeChat Now platform has allowed CP Feed, to keep their customers informed with relevant farming articles and news, as well as showcasing the wide range of CP Feed products, with mCommerce enabled.

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