Clear immerses followers into a 360° sakura garden experience

Inspired by the Japan's cherry blossom season, Clear wanted to create a similar mobile experience, to showcase it's haircare range.

Followers are dropped into a sakura garden and are then able explore using the gyroscopic features of their phone.

Shaking the trees in selected areas of the garden, will trigger cherry blossom petals to fall. These can be tapped by users to reveal Clear offers that can be redeemed at online retailers.

Personalised messages can also be etched onto the garden's signboard and shared with friends.

All this achieved in HTML5, but creating an interaction akin to a native app.