Starting it’s life as the official magazine of the French Pavilion at Shanghai Expo in 2010, Amazing France sought to build on the tremendous success it enjoyed there. Focusing not just on Chinese users this time, but anyone around the world, who loves France and wishes to discover more.
With such a wealth of content available, navigating the user to the information they need was a key goal. As such users can browse by region or seek inspiration from various rich media modules.
News and Video sections help whet the appetite for ‘L’Art de vivre à la Française’; whether watching the latest Paris fashion shows, learning to cook with French chefs, or getting a behind the scenes look at a craftsman’s atelier.
An in app ‘Lifestyle Pass’ provides unique privileges and VIP services from carefully selected partners, for Amazing France users.
The focus is not just about France the destination, but also offers a guide on ‘buying French’ in user’s home countries.