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Ford SYNC™

Mission

Ford sought to raise awareness, amongst owners, for SYNC™; their seamless voice activation technology.

Concept

The Ford SYNC™ app takes users through a step by step guide, on how to get the most out of the technology. It’s easy and interactive, featuring in car photos and actual SYNC™ vocal prompts to get a real feel for the service. The multilingual app has been rolled out in four key markets in AP on both iOS and Android.

Results

Roll out in 7 languages,across 11 markets in Asia.