Slide background
Slide background
Slide background

大头大头贴 Datoudatou

Mission

Two 2012 landmarks led us to believe that now was the perfect time for Mobile Now to design and build it’s own “photo booth” app for China. Firstly, Weibo exceeded Twitter in terms of number of users and secondly China dethroned US as the largest market for smartphone devices.

Concept

With DatouDatou, it’s easy for users to create fun and personalised photos. Shots can be decorated with hundreds of cool and cute stickers, as well as some crazy animated stickers. There are stunning filters available to enhance the image quality and create great photo albums. DatouDatou is the fastest and easiest way to share photos with friends and family through all the key SNS channels. Each time a photo is shared, the user is rewarded with free Datou dollars to unlock more and more cool stickers and features. The more photos shared, the more rewards

Results

DatouDatou has reached #1 Photo and Video App in both China, Taiwan, HK and Macau. It’s also hit #2 overall position in China. The initial launch of DatouDatou generated 1 million downloads in the first month. DatouDatou enjoys 25,000 to 40,000 daily active users sharing their customised pictures to their favourite social networks. Brands have also recognised the power of DatouDatou, as a content distribution channel, with Lee becoming our first brand partner.

Video