Lane Crawford creates Traveler Profile Survey to build and better understand WeChat users

Lane Crawford have created a fun travel survey on SNS platform WeChat to help grow their follower base, as well as better understand follower’s travel habits and characteristics.

The short Love the Unknown survey arms Lane Crawford with the right information, to in turn make recommendations on travel destinations, as well as travel apparel and accessories.

A very handy travel compatibility feature, allows user’s to invite friends and check how suitable they are with each other, for taking a trip together.