Empower WeChat channel to provide a richer experience for followers, whilst better understanding consumer behaviour across the platform.
Prepare account for future POS and e-commerce integration.
A completely customised Service Account, supported by a CMS, allows Lane Crawford to regularly update content for their fashionista followers.
Latest collections are showcased, supported by tailor made features such as a store locator.
The platform is also ready to go with POS integration and e-commerce.
All in all, Lane Crawford has managed to take it’s engagement on social e-commerce one step further.
Service is launched primarily for Mainland China users, but also of benefit to customers in Hong Kong.