Lucky Strike Click n Roll

Mission

Following the success of Kent iPad app, BAT commissioned a new tablet project. This time a data collection game for Lucky Strike, with the aim of leveraging the learnings from the Kent launch.

Concept

The Lucky Strike iPad App, was conceived and built to provide a more exciting and efficient tool for Lucky Strike promotional teams to engage prospects in night clubs and events throughout Switzerland. It includes a two player “Do You Click” game concept for even more engagement.

Results

The preloaded iPad app experience, effectively engages multiple prospects, breaking the ice, yet stays simple to use and manage. The improved data capture UI and process, has also been appreciated by staff.