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MBS Fortune, Shake & Win

Mission

Marina Bay Sands (MBS) were seeking a simple, yet topical way, to engage with consumers over the spring festival. Ensuring MBS remained top of mind, as consumers undertook destination planning for the next 12 months.

Concept

Fortune Shake Win is based on the legend of Chinese money trees; that when shaken drop coins from it’s branches.

Tying into the Chinese New Year theme, a goat is used to shake the tree. Thereafter the user quickly collects gold coins and hongbaos, whilst avoiding wildlife and snowflakes.

Avid collectors are rewarded with red packets and a range of MBS offers to redeem at the exclusive Singapore destination.

Results

Launched in lead up to spring festival, available in both Simplified Chinese and English.

www.fortuneshakewin.com

Scan the QR code with your Wechat to start playing the game