Versailles WeChat Now

Mission

With France the number #1 tourist destination and China contributing the highest number of outbound tourists; catering for Chinese visitors to France’s top destinations has become paramount.

Palace of Versailles was acutely aware of this and so wanted to establish a helpful and content rich WeChat channel to allow Chinese tourists to better access information on Versailles.

Concept

A customisable and simple to use CMS was created for Talents Travel, to enable them to effectively manage content on Palace of Versailles WeChat account.

This ranges from creating a media library and repository for articles, through to establishing logic for auto reply dialogue and finally being able to view data on users that have subscribed to Palace of Versailles WeChat account.

Results

The CMS has been rolled out for Palace of Versailles, with additional top French destinations to be added soon.

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