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新华e店-XinHua eReader

Mission

The family is a close knit entity, no more so than in China. Younger family members appreciate the need to look out for parents and grandparents in their later years. Merck understands this need and also recognises the importance of early osteoporosis diagnosis.

Concept

A clean and user friendly dual orientation iPad app for the biggest ebook publisher in China.

Results

Thanks to this app, XinHua’s ebook library is available to all Chinese readers all around the world on iPad, ready for millions of book downloads.