Yum consolidates multiple features and apps into a single KFC Super App

KFC noted that consumers increasingly want simpler mobile interactions. As such having different app experiences to cater for varying needs; whether promotions or delivery, was more cumbersome for customers.

The goal of consolidating four experiences, encompassing everything from queueing to delivery, coupons, gift cards, and promotions, into a single Super App was therefore created.

For such a significant undertaking and degree of optimisation, a thorough evaluation was vital; both for internal stakeholders, as well as with end users.

As a result, a high fidelity prototype was prepared to enable this evaluation to take place. This enabled the necessary adjustments and tweaks to be made, to hone the consumer experience.

Following a thorough review of the prototype, Super App was eventually rolled out for KFC customers around China.